INS ecosystem aims to create the world’s first decentralized blockchain consumer goods platform, which will enable to buy groceries directly from the manufacturers and perform your everyday shopping at up to 30% lower prices. Manufacturers are likewise win-win on this one, gaining full control over products’ pricing, placement, logistics – reconsidering huge spendings on retail advertisement as well.
INS ecosystem will help grocery manufacturers bypass retailers and wholesalers, selling directly to consumers. Retail middlemen squeeze the terms from manufacturers, rolling the global market. Cutting out the excessive intermediaries reduces the associated
INS Ecosystem is developed by the team behind Instamart, Russia’s largest venture-backed grocery delivery service. The INS team with an overwhelming experience in retail, e-commerce, venture and logistics believes they have identified the problem and come up with a market-changing solution to disrupt the global grocery retail market.
$8.5 trillion Market, Problems, and Solution
The grocery market is expected to reach $8.5 trillion by 2020 of which online sales will account for $300 billion. The grocery industry is one of the largest segments of global retail and forms a large share of the consumer’s wallet.
Main problems of this market are:
- Global grocery is dominated by a handful of retailers – up to 80% market concentration in certain countries
- Manufacturers spend a lot inefficiently on marketing – up to 17% of their costs on trade marketing directed on retailers and wholesalers, not consumers.
And INS Ecosystem solution that can really disrupt the grocery industry:
- The only global decentralized online manufacturer-to-consumer platform that enables consumers to purchase directly from manufacturers without the intermediation of retailers, powered by a self-regulating community of consumers and manufacturers.
- Smart contracts enable manufacturers to run bespoke loyalty programs and reward their customers in INS tokens.
INS Ecosystem will enable consumers to save up to 30% on everyday shopping buying directly from grocery manufacturers. Bypassing retailers and wholesalers means a more personalized and transparent grocery shopping experience at lower prices. Isn’t it of interest to almost everyone?
INS Ecosystem’s strengths
At this moment INS Ecosystem has collected more than 50,000 ETH and this is one of the most successful ICO of December 2017. So how did they do it? Let’s go through advantages the project has.
1. Support by top manufacturers
INS has received strong support from 7 out of 20 global FMCG brands totaling more than 500 manufacturers, including MARS, Valio, Campina, Reckitt Benckiser, etc.
FMCG giants like Johnson&Johnson, Kraft Heinz, Kellogg and others have already declared interest on their way to MoU.
2. Top Blockchain Experts in advisory board: Eyal Hertzog, Michael Terpin, Sebastian Stupurac.
INS team has also collaborated with blockchain and digital world global leaders including full service blockchain technology company Bitfury, trusted product history recording ecosystem Ambrosus, identities’ control and protection company Civic and decentralized liquidity network Bancor among others.
3. Experienced Team Managing Real Business in online retail industry
4. Strategic partnership and investments in Australia
INS Ecosystem is active in the Australian market and ready to launch it among the first. This month INS Ecosystem announced partnership with DigitalX – the world’s first publicly listed blockchain technology and ICO advisory firm and founding member of the Australian Digital Commerce Association (ADCA), supported by Blockchain Global Ltd. (operating Australia’s most liquid digital currency exchange).
INS also received over $1M (2,000 ETH) contribution from Australian fund Collinstar Capital and Blockchain Ventures.
The INS Token (INS)
The INS token will be a cornerstone of the ecosystem. It is planned to be the only means of exchange for handling all types of rewards and one of the means of payment within the INS ecosystem.
INS Ecosystem creates up to 50 million utility tokens that provide access to marketing-related services in a decentralized token-based ecosystem. These tokens represent a unit of marketing reward for the network and serve as one of the payment methods.
The bigger the network grows, the more utility in the token — and the number of tokens are fixed (no inflation in the total supply). As the size of the network and transaction volumes within it grows, this will create huge demand for the tokens.
INS Ecosystem Key Features
Direct B2C connection bypassing retailers – INS ecosystem will help grocery manufacturers bypass retailers and wholesalers, selling directly to consumers. Retail middlemen squeeze the terms from manufacturers, rolling the global market. Cutting out the excessive intermediaries reduces the associated costs drastically.
Efficient supply chain – Since consumers are essentially buying direct from the manufacturers, transportation costs can be reduced. INS will also implement the effective “pull” system to decrease food waste.
Retail promo reduction – INS ecosystem replaces wholesale and retail advertising with direct and efficient consumer-targeted marketing, driving down grocery prices and facilitating direct b2c interaction.
Smart contracts – INS platform will provide a number of smart contract templates that will be used to aid the sale mechanism.
Rewards and loyalty programs – INS ecosystem will allow manufacturers to create custom reward programs
Interview with INS founder – Peter Fedchenkov